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BuildingWhat? TV Ad is on the air now in NYC

BuildingWhat? TV Ad Is On The Air Now in New York City | November 2, 2010

NEW YORK CITY — The NYC Coalition for Accountability Now (NYC CAN) is launching a television ad campaign on Election Day in New York City calling for an investigation into the destruction of World Trade Center Building 7, the third building to collapse on 9-11. Building 7 came down at 5:20 in the afternoon although it had not been hit by an aircraft.

The ad, which is entitled “BuildingWhat?” and can be viewed at, will air 350+ times from November 2 through November 10 and is estimated to be seen by millions of viewers in the New York Metropolitan Area, reaching core target audiences multiple times. The ad will appear on thirteen channels including MSNBC, CNN, Comedy Central, HGTV, Logo TV, Bio TV, Versus TV, MSG, Sports NY, VH1, HLN, CNBC and Bravo.

NYC CAN’s goal is to generate public pressure on the New York City Council to open an investigation into the destruction of Building 7, which until 9-11 housed the City’s Emergency Operations Center, also known as “Mayor Giuliani’s bunker.”

“We’ve been educating the City Council about Building 7 and the need for a new investigation for the past six months,” said Bob McIlvaine, father of Bobby McIlvaine and one of the 9/11 family members who appear in the ad. “We are asking them now to do something about it.”

Patricia Perry, mother of NYPD officer John Perry, opens the ad saying, “Most people don’t know that a third tower fell on September 11th.” Footage of Building 7’s destruction begins to play while other 9/11 family members explain that 1,200 architects and engineers have examined the evidence and disagree with the official report issued by the National Institute of Standards and Technology (NIST), which concluded that office fires brought down Building 7. This would mark the first and only time in history that fire has caused a steel-framed skyscraper to collapse. The ad closes by asking viewers to go to to learn more.

Watch the TV ad

The “BuildingWhat?” campaign is also being sponsored by the group of architects and engineers referred to in the ad. According to their website,, they now number 1,346 verified architectural and engineering professionals who have put their professional reputations on the line to publicly voice their disagreement with NIST’s findings.

“The most irrefutable evidence is the free fall descent of the building,” said Anthony Szamboti, a mechanical engineer in the aerospace industry. “You can’t go from zero movement to free fall acceleration instantaneously without an external force simultaneously removing all of the columns in the lower part of the building. If the upper structure has to do any work crushing what’s below it, it’s going to slow down.” According to Mr. Szamboti, NIST acknowledges in its report that the building underwent free fall, but it does not explain how.

For more information and to view the TV ad, go to:

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